National Cold Brew Day

As spring unfolds, coffee aficionados mark their calendars for April 20, the date that heralds National Cold Brew Day. This annual observance not only pays homage to a beverage cherished for its smooth and mellow profile but also underscores the evolving landscape of coffee culture. Cold brew coffee, distinguished by its unique brewing process and nuanced flavors, has carved a significant niche among both traditionalists and modernists in the coffee community.

Origins of National Cold Brew Day

Unlike long-standing food holidays with deep historical roots, National Cold Brew Day is a relatively modern celebration. While its exact origins remain unclear, the holiday gained momentum in the mid-2010s as cold brew coffee surged in popularity. Dutch Bros Coffee, a drive-thru coffee chain known for its devotion to cold brew and specialty drinks, has been a key promoter of the day, regularly offering special deals and new product launches on April 20.

What started as a niche appreciation for slow-steeped coffee has since grown into a broader celebration embraced by coffee chains, independent cafés, and caffeine enthusiasts alike. Social media played a crucial role in fueling the trend, with coffee lovers sharing their favorite cold brew creations and fueling the beverage’s rise as a year-round favorite. Today, April 20 is widely recognized as a day to enjoy—and perhaps even get a freebie of—this smooth, refreshing coffee.

The Origins of Cold Brew Coffee

Cold brew coffee’s roots trace back to 17th-century Japan, where Kyoto-style brewing became an art form. Influenced by Dutch traders who introduced cold water extraction methods, the Japanese refined this technique, leading to the slow-drip process known today. This method allowed for a smooth, rich concentrate that could be stored and served cold, laying the foundation for modern cold brew.

Understanding the Cold Brew Process

Unlike traditional brewing, cold brew involves steeping coarse coffee grounds in cold water for an extended period, typically 12 to 24 hours. This slow extraction results in a coffee concentrate that’s less acidic and smoother than its hot-brewed counterpart. The absence of heat prevents the release of certain bitter compounds, yielding a naturally sweeter flavor profile.​

Cold Brew vs. Iced Coffee: Key Differences

While both beverages are served cold, their preparation methods differ significantly. Iced coffee is brewed hot and then cooled, often leading to a more acidic taste. In contrast, cold brew is never exposed to heat, resulting in a smoother, less acidic drink with a distinct flavor profile. Additionally, cold brew typically contains more caffeine due to its prolonged extraction process.​

Celebrating National Cold Brew Day: Events and Deals

Cold Brew Day on April 20 has become a highlight for coffee enthusiasts, with numerous cafés and chains offering special promotions. For instance, Dunkin’ has previously celebrated by providing rewards members with quadruple points on cold brew purchases, encouraging patrons to indulge in their favorite chilled beverage.

How to Celebrate National Cold Brew Day: 8 Fun & Delicious Ideas

1. Visit a Coffee Shop for Special Deals

Many coffee chains and local cafés celebrate National Cold Brew Day by offering discounts or even free cold brew coffee. Check your favorite coffee shop’s promotions to enjoy a special treat.

2. Make Your Own Cold Brew at Home

Experiment with brewing your own cold brew using high-quality beans. Try different coffee-to-water ratios, steeping times, or even flavored infusions like vanilla or cinnamon.

3. Try Nitro Cold Brew

If you haven’t yet, National Cold Brew Day is a great excuse to try nitro cold brew. The nitrogen infusion gives it a creamy, beer-like texture with a naturally sweet taste.

4. Host a Cold Brew Tasting Party

Invite friends over to sample different types of cold brew—classic, flavored, sweetened, or even cocktails. Compare store-bought brands versus homemade versions to find the ultimate favorite.

5. Experiment with Cold Brew Recipes

Cold brew isn’t just for drinking! Use it as a base for coffee cocktails, cold brew ice cubes, coffee smoothies, or even desserts like cold brew tiramisu.

6. Support Local Coffee Roasters

Purchase a bag of specialty beans from a local roaster and brew a batch of cold brew at home. This not only enhances your coffee experience but also supports small businesses.

7. Share the Love on Social Media

Post a photo of your cold brew with the hashtag #NationalColdBrewDay #ColdBrewDay and share your favorite way to enjoy it.

8. Take Your Cold Brew on an Adventure

Pack a bottle of cold brew and enjoy it on a nature walk, picnic, or road trip to make your celebration even more refreshing.

National Cold Brew Day is the perfect time to appreciate this smooth, refreshing beverage, whether by picking up a special deal at your favorite coffee shop or perfecting your own homebrew. As cold brew continues to evolve—through nitro infusions, new flavors, and innovative brewing techniques—it remains a staple for coffee lovers worldwide. However you choose to enjoy it, April 20 is the day to raise a glass (or a chilled tumbler) to the magic of cold brew coffee.

But National Cold Brew Day isn’t the only day dedicated to celebrating beloved beverages. National Coffee Day (September 29) honors all things coffee, from your daily cup of joe to specialty brews like espresso and cappuccinos. Similarly, National Iced Tea Day (June 10) serves as an ideal time to chill out with a refreshing glass of iced tea. These food holidays, along with National Cold Brew Day, give us the perfect excuse to indulge in our favorite drinks and discover new ways to enjoy them.