National Frozen Yogurt Day: February 6

National Frozen Yogurt Day, celebrated on February 6, is a brain-freezing excuse to enjoy the tangy, creamy treat that has cycled from health trend to full-blown dessert culture. From its early days in the 1970s to the self-serve froyo bars that let you pile on toppings by the ounce, frozen yogurt has earned a place beside ice cream as a lighter, endlessly customizable alternative. On February 6, fans swirl, top, snap a photo, and celebrate froyo in all its forms.

National Frozen Yogurt Day Countdown

Wondering how many days until National Frozen Yogurt Day? Here's the live countdown to the next celebration on February 6:

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Celebrating National Frozen Yogurt Day

How do you celebrate a day devoted to frozen yogurt? You keep it simple: swirl, top, enjoy. Here are a few classic ways people mark February 6.

Look out for shop deals

Many frozen yogurt shops use February 6 for promotions, but the details change by year and by location. Some chains have offered Buy One, Get One Free deals on the day, while others run limited-hour freebies or bonus ounces. The safest move is to check your nearest shop's website or social posts on the day before you go.

Build the ultimate topping combo

Frozen yogurt is only half the fun. The rest is the topping bar. Go fresh and bright with strawberries, kiwi, mango, and toasted coconut, or go full dessert mode with brownie bites, cookie dough, candy pieces, and chocolate drizzle. If your local shop runs a special topping feature for the day, even better.

Try a flavor you always skip

Most people have a comfort order. National Frozen Yogurt Day is a good time to break it. If you always pick classic tart, try something creamy like cake batter or a vanilla custard-style. If you always pick sweet flavors, try a tangier option with fruit and crunchy toppings. Many shops also rotate in limited-time flavors.

Make froyo at home

You do not need a shop to join in. For an easy homemade version, blend thick yogurt with honey or sugar and fruit, then freeze and stir it a couple of times as it sets. You will get a softer, scoopable texture that tastes clean and bright, especially with berries or mango.

Share it

February 6 tends to bring out the froyo photos. If you want to join the fun, post your cup with hashtags like #NationalFrozenYogurtDay or #FroyoDay. Brands sometimes run giveaways, but even without contests, it is a good excuse to show off a perfectly layered swirl.

A quick health reality check

Frozen yogurt can be a lighter choice than traditional ice cream, but it depends on the recipe and portion size. Some frozen yogurts may contain live cultures, but not all products retain them in meaningful amounts, so it is better to treat “probiotics” as a possible bonus rather than a guarantee. If that matters to you, look for clear label cues rather than assumptions. And remember: toppings can turn a “light” cup into a full dessert fast.

Frozen Yogurt Fun Facts

• Frogurt was one of the early commercial frozen yogurt products, launched in the 1970s, and it helped introduce the idea of yogurt as a frozen dessert.
• TCBY began as “This Can't Be Yogurt” and later became known as “The Country's Best Yogurt”, helping push frozen yogurt into the mainstream in the 1980s.
• Pinkberry's 2005 opening helped spark a tart frozen yogurt revival and made froyo feel stylish again.
• Yogurtland popularized the modern self-serve, pay-by-weight format that many shops still use today.
• Froyo made it into pop culture in a very specific way: Seinfeld ran an episode built around “non-fat yogurt” that was not as non-fat as advertised.
• The Good Place turned frozen yogurt into a running joke about “technically dessert” pleasures, with froyo shops everywhere in its version of the afterlife.

The Culture and History of Frozen Yogurt

Frozen yogurt, often shortened to “froyo”, feels like a modern invention, but its commercial story goes back to the 1970s. One commonly cited early milestone is “Frogurt”, a soft-serve frozen yogurt introduced in New England by dairy company H.P. Hood. It was an attempt to turn yogurt into a scoopable frozen dessert, but early versions could taste quite tart, and the idea took time to catch on.

The big lift came in the 1980s, when low-fat eating and fitness culture pushed “better-for-you” desserts into the mainstream. A pivotal brand in that era was TCBY, founded in Arkansas in 1981. The company's name history is worth getting right: it was originally known as “This Can't Be Yogurt”, and later became “The Country's Best Yogurt”, which is what the initials TCBY are typically associated with today. Either way, TCBY helped make soft-serve frozen yogurt feel closer to ice cream in texture and sweetness, which widened its appeal.

As the decade rolled on, frozen yogurt became a genuine business category. By 1986, U.S. frozen yogurt sales had climbed to around $25 million. By the early 1990s, frozen yogurt had captured roughly 10% of the frozen dessert market, a remarkable rise for something many shoppers barely recognized a decade earlier.

After a quieter period in the late 1990s, froyo found a second wave in the mid-2000s. Pinkberry, which opened its first shop in West Hollywood in January 2005, helped reintroduce a more tart, “original” style frozen yogurt with a sleek, modern identity. Lines and buzz followed, and suddenly, froyo was not just dessert, it was a scene.

Around the same time, Yogurtland, founded in 2006 in Fullerton, California, pushed the self-serve model into the mainstream: customers swirl their own flavors, add toppings, and pay by weight. The late 2000s and early 2010s became the peak froyo era in many cities, with big chains and local shops competing on flavors, topping bars, and the simple thrill of building your own cup.

Today, February 6, is widely promoted as National Frozen Yogurt Day, and it is also commonly framed as National/International Frozen Yogurt Day by industry voices. In practice, it has become a date when shops and fans across many regions join in, even if the celebrations look different from place to place.

National Frozen Yogurt Day Dates

Year	Date	Day of the Week
2026	February 6, 2026	Friday
2027	February 6, 2027	Saturday
2028	February 6, 2028	Sunday
2029	February 6, 2029	Tuesday
2030	February 6, 2030	Wednesday

Mark February 6 on your calendar and get your spoons ready. Some communities and brands also do extra froyo-themed promotions in summer, but February 6 is the widely recognized date for National Frozen Yogurt Day.

Swirl It, Top It, Love It

National Frozen Yogurt Day is a reminder that a simple idea, freezing yogurt, grew into a dessert culture built on choice. You pick the flavor, you build the toppings, you decide whether it is a quick treat or a full-on sundae moment. Whether you head to a shop for a seasonal special or make a homemade batch in your own freezer, February 6 2026 is the perfect day to celebrate a little tart, a little sweet, and a lot of fun.

As one froyo slogan puts it, “You rule the mix.” On February 6, that is the whole point. Happy Froyo Day.