International Whisk(e)y Day


March 27 is International Whisk(e)y Day! Learn its history and how to celebrate with your favorite whiskey.


Published: March 18, 2025 · Modified: March 18, 2025 by Jennifer Ryan

A selection of Whiskey bottles on display in a bar on International Whiskey Day

Every year on March 27, whisky lovers around the world come together to raise a glass in celebration of International Whisk(e)y Day. This global event honors the craftsmanship, history, and culture surrounding one of the world’s most beloved spirits. Whether you prefer Scotch, Irish whiskey, American bourbon, or Japanese whisky, this day is about appreciation and exploration. But where did this tradition begin, and why does it matter? Let’s dive into the origins, significance, and ways to celebrate International Whisk(e)y Day.

A bottle of Johnnie Walker whisky with a glass of whiskey on a chopping board with peanuts

The Origins of International Whisk(e)y Day

International Whisk(e)y Day was founded in 2009 in memory of renowned whisky writer Michael Jackson (not the pop star), whose influential work shaped the modern appreciation of whisky. Jackson was a prolific journalist who championed whisky reviews and deep storytelling about distilleries. His legacy continues through this day, which encourages enthusiasts to enjoy a dram while raising awareness for Parkinson’s disease, a condition Jackson battled.

A glass of Jack Daniels whiskey

Whisk(e)y vs. Whiskey: What’s the Difference?

The spelling of whisk(e)y often sparks debate. The rule of thumb:

  • Whisky (without an “e”) refers to Scotch, Canadian, and Japanese styles.
  • Whiskey (with an “e”) is used for Irish and American varieties, including bourbon and rye.

Though the spelling differs, the spirit’s essence remains the same: a carefully crafted, barrel-aged drink with deep complexity and history.

Whiskey Sour

How to Celebrate International Whisk(e)y Day

  1. Enjoy a Dram – Whether neat, on the rocks, or in a cocktail, savoring a high-quality whisky is the best way to honor the day.
  2. Visit a Distillery – Many distilleries offer special tastings and tours on this day, giving enthusiasts a behind-the-scenes look at production.
  3. Host a Whisky Tasting – Gather friends and sample different styles, from smoky Islay Scotch to smooth Kentucky bourbon.
  4. Learn About Whisky’s History – Read books, watch documentaries, or explore the work of whisky experts like Michael Jackson.
  5. Raise Awareness for Parkinson’s Research – Since the day is linked to Michael Jackson’s legacy, donating to a Parkinson’s charity is a meaningful way to celebrate.
3 glasses of whiskey cocktails being prepared on a bar

10 Best Ways to Enjoy Whiskey Like a Connoisseur

  • Neat – Served at room temperature without ice or mixers to enjoy the whiskey’s full flavor.
  • On the Rocks – Poured over ice, slightly chilled and diluted as the ice melts.
  • With a Splash of Water – A few drops of water help open up the whiskey’s flavors.
  • Whiskey Sour – Mixed with lemon juice and simple syrup, sometimes with egg white for a frothy texture.
  • Old Fashioned – Made with whiskey, sugar, bitters, and a citrus twist, served over ice.
  • Manhattan – A mix of whiskey, sweet vermouth, and bitters, garnished with a cherry.
  • Highball – Whiskey mixed with soda (club soda or ginger ale) over ice for a refreshing drink.
  • Irish Coffee – A warm blend of Irish whiskey, coffee, sugar, and whipped cream.
  • Hot Toddy – A mix of whiskey, hot water, honey, lemon, and spices, ideal for cold weather.
  • Whiskey and Cola – A simple and popular combination of whiskey and cola for a smooth drink.

Whisk(e)y in Pop Culture and Social Media

Whisk(e)y has become more than just a drink—it’s a cultural icon. From its appearances in classic films like James Bond’s signature Scotch to hit TV shows like Mad Men, whisk(e)y is often associated with sophistication and status. On social media, hashtags like #WhiskyLovers and #BourbonLife bring together enthusiasts worldwide, sharing tasting notes, rare bottle finds, and cocktail recipes. Whisky influencers and brands use platforms like Instagram and TikTok to educate and entertain, making whisk(e)y more accessible than ever before.

International Whisk(e)y Day is more than just an excuse to drink—it’s a celebration of tradition, craftsmanship, and appreciation. Whether you’re an experienced connoisseur or a casual enthusiast, this day invites you to explore the world of whisky in all its rich diversity. So, pour yourself a glass, toast to history, and join the global celebration!